Website visitor identification software for small business: the five
Five tools list a monthly price that a small team can read before booking a call: RB2B, Leadfeeder (by Dealfront), Snitcher, Leadinfo and Leadpipe, from $0 to $147 a month, as read on October 23, 2026.
The table sorts the five by lowest paid price, cheapest first. It is a shortlist for small companies, not a ranking.
| Tool | Lowest paid plan, billed monthly | Start at no cost | What a small team gets |
|---|---|---|---|
| RB2B | Starter $79 for 300 resolutions | Free $0 for 150; 7-day trial | LinkedIn URLs in Slack or Teams |
| Snitcher | $79 for up to 50 companies | 14-day trial; no free plan | Every feature on the one plan |
| Leadinfo | Starter $107 for up to 50 companies | 14-day trial; no free plan | 3 users and 3 automations |
| Leadfeeder | Discover $113 for up to 50 companies | Lite $0; 14-day trial | Unlimited users |
| Leadpipe | Pro $147 for 500 identified visitors | 7 days or 500 profiles | US people with available emails |
RB2B has not approved us as an affiliate yet, so we earn nothing from these links.
Try RB2B →Starting at $0: free plans and trials
RB2B Free costs $0 and covers 150 company-level resolutions a month, and its card lists Slack. Since January 22, 2026, it shows companies, not people. Leadfeeder Lite costs $0, lists the last 100 companies a month and keeps 7 days of visitor history. Snitcher and Leadinfo have no free plan, only a 14-day trial with no credit card. Leadpipe's trial is 7 days or 500 profiles.
RB2B's help center says its trial clock starts when the first visitor is identified. Run the shortlist in order: RB2B's 7-day trial first, then a 14-day trial of one company-level tool.
The $79 tier: RB2B Starter or Snitcher
RB2B Starter and Snitcher both cost $79 a month billed monthly. Starter buys 300 resolutions, each a visitor identified in 30 days, person or company, and sends LinkedIn URLs, not email addresses, to Slack or Teams. RB2B's setup guide says Teams needs a Microsoft 365 business account and does not support free Teams accounts.
Snitcher buys up to 50 companies with every feature and integration included, installed by pasting one script before the closing head tag. RB2B names people only for US visitors, so a team whose visitors are mostly outside the US may prefer company names. RB2B vs Snitcher sets the two side by side.
When a small team needs emails or phone numbers
Email addresses start on RB2B Pro, $149 a month for 600 resolutions, and RB2B does not provide phone numbers. Leadpipe Pro, $147 a month for 500 identified visitors, returns names and available email addresses for US visitors.
Leadinfo's pricing page lists a database of decision makers with LinkedIn profiles, phone numbers and emails. Its Pro plan adds mobile phone numbers, at $507 a month billed monthly for up to 750 companies. Leadinfo says it sends a tailored offer after its 14-day trial.
Who should skip these and call sales
Warmly, Vector (vector.co) and Lead Forensics sell through sales calls or yearly contracts, so they sit outside this list. Warmly starts at $10,000 a year, Vector at $36,000 a year on an annual contract, and Lead Forensics sets a price after a demo.
For the wider field, including those three, read best website visitor identification software. To stay at $0, read best website visitor identification software free.
Sources used for this page
The facts above come from the pages below, read on October 23, 2026. Prices and terms change, so confirm them on the vendor's site before you buy.
- RB2B pricing page — Merchant documentation · rb2b.com · read October 23, 2026
- RB2B help center: Understanding the RB2B credit system (July 6, 2026) — Merchant documentation · support.rb2b.com · read October 23, 2026
- RB2B help center: Plan: Free (May 1, 2026) — Merchant documentation · support.rb2b.com · read October 23, 2026
- RB2B help center: 7 Day Trial of Pro+ (September 9, 2026) — Merchant documentation · support.rb2b.com · read October 23, 2026
- RB2B help center: Setup guide, Microsoft Teams (April 29, 2026) — Merchant documentation · support.rb2b.com · read October 23, 2026
- RB2B help center: What type of information does RB2B provide? — Merchant documentation · support.rb2b.com · read October 23, 2026
- Leadfeeder pricing page — Alternative provider · leadfeeder.com · read October 23, 2026
- Snitcher pricing page — Alternative provider · snitcher.com · read October 23, 2026
- Snitcher documentation: Tracker installation — Alternative provider · docs.snitcher.com · read October 23, 2026
- Leadinfo pricing page — Alternative provider · leadinfo.com · read October 23, 2026
- Leadpipe pricing page — Alternative provider · leadpipe.com · read October 23, 2026
- Warmly pricing page — Alternative provider · warmly.ai · read October 23, 2026
- Vector pricing page — Alternative provider · vector.co · read October 23, 2026
- Lead Forensics pricing page — Alternative provider · leadforensics.com · read October 23, 2026