RB2B vs Leadpipe: two person-level tools for US visitors, priced

RB2B vs Leadpipe: the difference in one table

The plans that add emails are priced alike: RB2B Pro is $149 a month for 600 resolutions and Leadpipe Pro is $147 a month for 500 identified visitors, both billed monthly, as read on October 23, 2026. Both name US visitors as people. RB2B Pro adds business emails; Leadpipe returns available email addresses.

Resolutions or unique IDs: what each one counts

RB2B counts one resolution for each unique visitor identified in a 30-day period, person or company, so a company-only match uses the allowance too. Leadpipe says each unique identified visitor counts once and repeat visits attach to the same profile. Its FAQ adds that identification capacity renews monthly on every billing term.

The units differ in kind. RB2B's 600 resolutions can include companies anywhere. Leadpipe's 500 IDs are matched US visitors, with names, available email addresses and company context, as its pricing page words it.

Billing: month to month or longer terms

RB2B's January 2026 update says it offers no standard annual plan, while a billing FAQ still says subscriptions run month-to-month or year-to-year. Leadpipe's pricing page marks quarterly billing Save 17% and yearly billing Save 26%, and shows these figures:

• Billed monthly: $147 a month for 500 IDs, $248 for 1,000.
• Billed quarterly: $122 a month for 500 IDs ($366 a quarter), $206 for 1,000 ($618).
• Billed yearly: $108.75 a month for 500 IDs ($1,305 a year), $183.50 for 1,000 ($2,202).

Who should pick RB2B and who should pick Leadpipe

• Pick RB2B to start at $0: Free covers 150 company-level resolutions a month, and Slack alerts come on every plan.
• Pick Leadpipe for quarterly or yearly billing, "260+ integrations" in its own words, or the white-label Agency plan at $3,500 a month for 100,000 IDs.

More than one site changes the picture. Leadpipe Pro covers one site or brand, and Agency clients share one pool of IDs, each with its own pixel; its docs say to confirm white-label scope in the agreement. RB2B charges $99 a month for each extra domain, up to 5, and its agency FAQ says it does not white-label its dashboard. See website visitor identification software for multiple sites.

Leadpipe's own page says its matches and fields vary with traffic, geography and signals, and RB2B's person-level matches cover US visitors only. Each has a short trial with no credit card: RB2B for 7 days, Leadpipe for 7 days or 500 profiles, whichever comes first.

For US traffic, best website visitor identification software for USA places both among the rest. RB2B pricing and RB2B alternatives cover the other plans and tools.