RB2B review for small B2B teams: what its own pages show

RB2B review: what it does and who it suits

RB2B is website visitor identification software. You add one script to your site header, and RB2B tries to match each visitor to a person or a company, then sends the result to Slack, Microsoft Teams, a CRM or another app. For a US founder, solo marketer or small B2B sales team that has steady traffic and no view of who is visiting, that is the whole appeal.

Two limits shape the verdict. Person-level identification works for US visitors only, while company-level identification is global. And RB2B counts every identified visitor, person or company, as one resolution against a monthly allowance. This review reads RB2B's pricing page, home page, integration page, compliance page and help articles as of October 23, 2026, so each claim below is RB2B's own statement unless another source is named.

What each plan adds, as RB2B lists it

• Free: company-level identification, 150 monthly resolutions and Slack alerts. An RB2B help article says Free accounts see person-level visitors masked or shown only as companies, with no names, emails or LinkedIn data.
• Starter: 300 monthly resolutions, LinkedIn profile links sent to Slack or Teams, no email addresses and no other integrations.
• Pro: business email addresses and all other integrations, starting at 600 monthly resolutions. The pricing page shows larger Pro tiers up to 2,500.
• Pro+: Premium Resolution, which adds a waterfall of outside identity graphs, with many more volume tiers. RB2B prices volumes above 12,500 monthly resolutions through its team.
• Every plan: Slack and Teams alerts, a self-serve help center and AI chat support. The 7-day trial needs no credit card, according to the pricing page.

Coverage: RB2B's own pages give four different figures

How many visitors RB2B can identify decides whether a plan pays off, and RB2B's pages do not agree on it. The pricing page lists contact-level coverage of 15 to 20 percent on Starter and Pro and 35 to 45 percent on Pro+. A help article's table lists 15 to 20 percent for Free, 30 to 40 percent for Starter and Pro, and 70 to 80 percent for Pro+. The home page says 70 to 80 percent of traffic when person-level and company-level matches are added together, and its FAQ splits that into 30 to 40 percent at person level and another 30 to 40 percent at company level. Another help article says 40 to 45 percent person-level plus 30 to 35 percent company-level, for US traffic.

The pages may define coverage differently, for example contacts only versus contacts plus companies, but they do not say so. Ask RB2B which definition applies to your plan, and budget on the lowest figure. The RB2B pricing guide turns each figure into a cost per identified contact.

Limits and poor fit

• Mostly non-US traffic: person-level identification covers US visitors only, so everyone else is matched to a company at best.
• Credits go to company matches too. RB2B's credit article says usage can run higher than expected because company-level identifications count even though they do not appear as person profiles.
• Allowances reset each billing cycle and do not roll over, and one visitor can use up to 12 credits a year.
• Wrong-person matches: an RB2B help article warns that shared devices and shared workplace logins can attach a visit to the wrong person, so a contact may say they never visited.
• No phone numbers: RB2B's information article lists phone numbers among the data it does not provide.
• No regional switch: RB2B's compliance FAQ says its script cannot be set to skip specific regions, such as California residents.

Privacy and legality: where RB2B's statements end

RB2B says it is registered as a data broker in California, Texas, Vermont and Oregon, that its person-level data covers US visitors only, and that GDPR does not apply to person-level identification. Those are RB2B's statements, not findings. The California Privacy Protection Agency publishes the state's data broker registry and says California residents can ask registered brokers to delete their personal information through its DROP platform. The California Attorney General lists residents' rights to know, delete and opt out of sale or sharing.

This site is not a law firm, and none of this is legal advice. If your visitors include Californians or other state residents, have counsel review your privacy policy and consent setup. How RB2B works covers the cookie and consent details.

How this review is built, and what a link may pay

The sources are RB2B's pricing, home, integration and compliance pages, its help articles and two California regulator pages, each listed below with the date read. Customer testimonials and review-site scores on vendor pages are left out. Software reviews often carry links that pay the publisher. The FTC's endorsement guides, 16 CFR Part 255, say a connection between an endorser and a seller that could affect how readers weigh the endorsement, and that readers would not expect, must be disclosed clearly and conspicuously. This site's disclosure is linked in the footer of every page.