RB2B pricing: how the plans work and how to cost each contact

RB2B pricing: four plans, billed by monthly resolutions

RB2B lists four plans on its pricing page: Free, Starter, Pro and Pro+. Each includes a monthly number of resolutions, which RB2B defines as one identified website visitor delivered to you. Pro and Pro+ come in volume tiers, so the fee you see depends on the tier you pick. Extra domains are sold as an add-on on Pro and Pro+, up to five.

Since January 15, 2026, RB2B subscriptions are month-to-month by default, with no standard annual plan, according to an RB2B billing update. Where a help article differs from the pricing page, this guide names both. This page lists no prices; open the live plans page, read the tier you need, then use the check below. Everything here was read on October 23, 2026.

What each plan includes

• Free: company-level identification, 150 monthly resolutions and Slack. RB2B says that since January 22, 2026 the Free plan no longer unmasks person-level contact details.
• Starter: 300 monthly resolutions, LinkedIn links to Slack or Teams, no email addresses and no other integrations.
• Pro: business emails, Hot Pages and Hot Leads filtering, traffic exclusions and all integrations, from 600 monthly resolutions.
• Pro+: the same features plus Premium Resolution, an identity graph waterfall and higher stated coverage.
• Integrations: Slack and Teams on every plan. Clay, HubSpot, Salesforce, Zapier, Webhook, Apollo and CSV export start on Pro.

What counts as a resolution

RB2B uses the words credit and resolution for the same thing: one visitor identified within a 30-day period, however often that visitor returns. A contact-level match in the US uses one, and so does a company-level match anywhere. RB2B's credit article says unused credits expire at the end of the cycle, and that credit use can run above expectations because company-only matches count even though they do not show as person profiles.

You can cut use by turning off global tracking, which stops company matches for visitors outside the United States, or by excluding low-intent URLs such as careers or support pages. One more point to ask about: RB2B's Demandbase page says every paying customer gets unlimited company-level resolution, while its credit article says company-level matches use credits.

Is it worth it? Cost per identified contact and a break-even check

A fee alone tells you little. What matters is the cost of each contact you can work, and RB2B's stated coverage lets you estimate it from your own traffic.

• Step 1: count your monthly US visitors in your site analytics. Person-level identification covers US visitors only.
• Step 2: multiply by the contact-level coverage you plan on. The pricing page states 15 to 20 percent for Starter and Pro and 35 to 45 percent for Pro+, which is 150 to 200 contacts per 1,000 US visitors on Starter or Pro, and 350 to 450 on Pro+.
• Step 3: divide the live monthly fee for the tier you need by that contact count. The result is your cost per identified contact.
• Step 4: check the allowance. Company-only matches also use resolutions, so 2,000 US visitors at 15 percent contact coverage give 300 contacts and would use up Starter's 300 resolutions before any company match is counted.
• Run the check twice. A help article gives higher coverage figures than the pricing page, and no vendor can promise either for your traffic.

Overage, add-ons and hidden costs: what to confirm before paying

• Overage: when the monthly resolutions run out, extra ones are billed per resolution, at a lower rate on Pro and Pro+ than on Starter, according to the pricing page. The overage article describes overages for monthly Pro and Pro+ only and gives different figures, so confirm the rate for your plan.
• Running out: without overages, RB2B's credit article says key functions such as traffic detection may stop until credits are replenished or the plan renews. An overage limit can be set on the Subscription Details page.
• Downgrading: RB2B says unused credits are typically forfeited when you move to Free, and it gives no refunds for unused credits.
• Coverage definitions: ask which of RB2B's coverage figures applies to your plan, because they change cost per contact by a factor of two or more.

Which plan matches which job

• Free fits a site that wants to learn whether relevant companies visit at all. It shows companies, not people.
• Starter fits a solo marketer who will message people on LinkedIn by hand and needs alerts in Slack only.
• Pro fits a small sales team that works named contacts every day and needs emails, a CRM or outreach tools.
• Pro+ fits teams with outbound sales and enough US traffic that a higher match rate changes the count of contacts.
• Read the RB2B review for the limits, and RB2B vs Leadfeeder if company-level reports would be enough.