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Independent guides to website visitor identification for US founders and small B2B teams: RB2B plans, cost per contact, rival tools compared and the privacy questions.
These field notes explain the product, workflow, and tradeoffs that can change the decision.
Visitor Signal Desk is an independent guide for founders, solo marketers and small B2B sales teams in the US who have website traffic and no view of who is visiting. Everything here was read from RB2B's and its rivals' own pages and help articles, from California and federal regulator pages and from a Pew Research Center survey, on October 23, 2026. Start with the RB2B review or go straight to the tool shortlist.
RB2B puts one script on your site and sends named US contacts and matched companies to Slack, Teams or a CRM. Person-level matching covers US visitors only, every identified visitor uses one resolution from a monthly allowance, and RB2B's own pages state coverage in several different ways. That makes it a fit for a US-heavy B2B site with a team that can follow up the same day. The pricing guide shows how to cost each identified contact, and RB2B vs Leadfeeder names who should pick the other tool.
Visitor identification tools differ most on four points: whether they name a person or a company, what counts as one match, where the result is sent, and how you start. The comparison and shortlist pages set named tools side by side on those points using each vendor's published plans. If you want to see the mechanics and the privacy checks first, read how RB2B works.
Prices are not listed on these pages because they change with plan tiers; check the vendor's plans page. This site gives no scores and no earnings figures, and no tool can promise how many of your visitors it will identify. Where a vendor does not state something, the page says so instead of guessing. Privacy and legal points are attributed to the vendor or the regulator and are not legal advice.
Start with the question closest to your site.
What RB2B is, what each plan includes, how its own pages state coverage and where the limits start, read from RB2B's pages and help articles on October 23, 2026.
Follow this path →02 · 2 guidesSide-by-side reads of RB2B and Leadfeeder using each vendor's published plans, with what each identifies and how each counts a match stated.
Follow this path →03 · 2 guidesSix tools grouped by what they identify, how they count and how they are sold, with each vendor's own pages as the source.
Follow this path →04 · 2 guidesStep-by-step help on how RB2B identifies visitors, which privacy checks to run before installing it and how to work out cost per identified contact.
Follow this path →No scores, no earnings claims.
Choose the question closest to your situation, then follow the related guides when they help you take the next step.
An RB2B review for founders and small B2B teams, read from RB2B's pricing, help and compliance pages: plans, stated coverage, integrations and limits.
Read the guide →Buying guideHow RB2B plans are built: Free, Starter, Pro and Pro+, resolutions, overage and coverage, with a cost-per-identified-contact check you can run yourself.
Read the guide →Practical guideWhat RB2B is, what it identifies at person and company level, what data it sends you and who it fits, read from RB2B's own pages and help articles.
Read the guide →Side-by-side comparisonRB2B vs Leadfeeder for small B2B teams: person-level versus company-level identification, what each counts as a match, integrations and who should pick which.
Read the guide →Buying guideSix visitor identification tools for small B2B teams, grouped by what they identify, how they count and how they are sold, read from each vendor's own pages.
Read the guide →Practical guideHow RB2B works step by step: the script, the US location check, matching, enrichment and delivery, plus what its pages say about cookies, consent and opt-out.
Read the guide →