Independent research · Source-linked guidance

RB2B has not approved us as an affiliate yet, so we earn nothing from these links.

Best visitor ID software

Best visitor identification software for small B2B teams

Six tools grouped by what they identify, how they count and how they are sold, with each vendor's own pages as the source.

Shortlist a tool for your team and your traffic.

2 practical guides

Choose the question closest to yours.

New to the topic? Begin with the first guide. Otherwise, go straight to the question you need to answer.

Start here · Buying guide

Best website visitor identification software, grouped by what each names

Read the guide →
Guide preview

Six visitor identification tools for small B2B teams, grouped by what they identify, how they count and how they are sold, read from each vendor's own pages.

Bottom line: The right tool depends on what you need named: people in the US, companies anywhere, or accounts inside an ABM program. RB2B names US people. Leadfeeder, Snitcher and Lead Forensics center on companies. Warmly and Vector sell larger sales and ABM platforms. This page gives no ranking and no scores.

Side-by-side comparison

RB2B vs Leadfeeder: people or companies, and how each one counts

Read the guide →
Guide preview

RB2B vs Leadfeeder for small B2B teams: person-level versus company-level identification, what each counts as a match, integrations and who should pick which.

Bottom line: RB2B names individual US visitors and also matches companies worldwide, while Leadfeeder matches companies and counts each company once a month. Pick RB2B for named US contacts sent to Slack or a CRM. Pick Leadfeeder for company-level reporting, many domains or traffic outside the US.