RB2B alternatives: 7 visitor identification tools by price and fit

RB2B alternatives: the seven at a glance

The RB2B alternative that also names US visitors as people is Leadpipe, at $147 a month for 500 identified visitors, billed monthly. For company names, look at Leadfeeder (by Dealfront), Snitcher and Leadinfo; for sales-led platforms, Warmly and Vector (vector.co); Lead Forensics sets its price after a demo.

These seven RB2B competitors are listed by fit, not by score. RB2B itself starts at $0: Free covers 150 company-level resolutions, and Starter is $79 a month for 300, billed monthly, as read on October 23, 2026.

A person-level alternative for US visitors: Leadpipe

Leadpipe calls itself a platform for person-level website visitor identification, and its pricing page says it identifies matched US visitors with names, available email addresses and company context. Pro is for one site or brand: $147 a month for 500 IDs, $248 for 1,000 and $398 for 2,000, billed monthly. Quarterly billing shows $122 a month for 500 IDs, and yearly billing $108.75.

The trial runs 7 days or 500 profiles with no card, and there is no free plan. RB2B vs Leadpipe sets the two side by side.

Company-level alternatives: Leadfeeder, Snitcher, Leadinfo and Lead Forensics

• Leadfeeder says individual visitors are not shown by default. Lite costs $0 and lists the last 100 companies a month. Discover is $113 a month billed monthly or $79 billed annually, both for up to 50 companies, with a 14-day trial and no card.
• Snitcher matches companies by IP address and names a person only once an email has been given. Its one plan has every feature: $79 a month billed monthly or $49 billed annually, for up to 50 companies, with a 14-day trial and no free plan.
• Leadinfo prices Starter at $107 a month billed monthly for up to 50 companies, with 3 users and 3 automations. Pro is $507 billed monthly for up to 750 companies and adds mobile phone numbers. The Leadinfo home page says its price tier follows the unique companies it identifies, roughly 30% of website visitors.
• Lead Forensics says it identifies the companies behind anonymous B2B visits and lists decision-maker contact data as a feature. Its pricing page shows no price; the cost is set from your traffic after a demo, and the trial lasts one week.

Leadfeeder and Snitcher work at the company level, and Leadfeeder says all its tracking is processed in line with GDPR. That is the vendor's statement, not legal advice. RB2B vs Leadfeeder sets it against RB2B.

Sales-led platforms: Warmly and Vector

Warmly's pricing page starts AI Web-Deanonymization at $10,000 a year through sales, from 10,000 credits a month. Its entry product lists website visitors (contacts and companies), ideal customer profile (ICP) filtering, Slack alerts, lead routing and CRM sync, and Warmly sells Inbound Chat separately at $20,000 a year. Warmly sells annually or quarterly, and its pricing page lists no free plan or trial.

Vector sells one annual contract sized by usage: Starter from $36,000 a year, Growth $60,000 and Scale $96,000, with unlimited seats. Vector describes itself as a contact-level intent platform for buyers researching you on and off your site, and its help center says identification is geofenced to the US. Book a demo is the only call to action on its pricing page.

When RB2B stays the better pick

RB2B stays the better pick for US-heavy traffic and Slack follow-up, and of the tools here that name people, it is the only one whose pricing page lists a $0 plan. Starter at $79 a month sends people-level LinkedIn URLs to Slack or Teams, and Slack is on every plan. Its limit is geography, since person-level names cover US visitors only.

RB2B's own alternatives pages quote rival prices that the rivals' pages do not show, so every price here comes from each rival's own page. RB2B itself can be tried for 7 days with no credit card before you compare it with any of these. Its help center adds a cap of 1,000 profiles during the trial. Best website visitor identification software groups the tools by what each one names.