RB2B vs Lead Forensics: published prices or a demo first

RB2B vs Lead Forensics: the difference in one table

RB2B publishes its prices and lets you start on your own, while Lead Forensics sets a price from your traffic after a demo and a one-week trial. RB2B lists plans from Free at $0 to Pro+ at $849 a month for 12,500 resolutions, billed monthly, as read on October 23, 2026.

A price list or a price after a demo

RB2B's pricing page lists Free at $0 for 150 company-level resolutions, Starter at $79 for 300, Pro from $149 for 600 and Pro+ from $199 for 600. It says Pro+ volumes above 12,500 resolutions are priced with its team. The whole ladder is on RB2B pricing.

Lead Forensics' pricing page shows two plans, Essentials and Automate, each with a Book a demo button and no price in any currency. Its FAQ says the cost is based on how much traffic your site generates, and the one-week trial, which starts after the demo, shows the visitor volume that sets the cost. Users are unlimited and do not affect the price.

Both give about a week to look at your traffic: RB2B's 7-day trial needs no credit card, while Lead Forensics starts its week after a demo. RB2B's help center adds that its clock starts when the first visitor is identified.

What each one identifies

Lead Forensics says it identifies the companies behind anonymous B2B website visits, and it lists decision-maker contact data as a feature. Its pricing page describes a small piece of code, much like analytics code, that tracks the IP addresses of businesses visiting a site. That page lists real-time visitor alerts without naming a chat tool, and the home page names Salesforce, HubSpot, Microsoft Dynamics, Pipedrive and Zoho.

RB2B names people only for US visitors. Starter sends LinkedIn URLs to Slack or Teams, and business emails start on Pro at $149 a month for 600 resolutions. Company matches for visitors anywhere use the same resolutions.

Who should pick RB2B and who should pick Lead Forensics

• Pick RB2B for a self-serve start, people-level names for US visitors and month-to-month billing, with a Free plan after the trial.
• Pick Lead Forensics for a demo-led, company-level setup with decision-maker contact data and unlimited users.

Lead Forensics shows no price in any currency on its pricing or home page, so its cost is known only after a demo. On the RB2B side the limit is geography: people-level names stop at the US border. RB2B's own Lead Forensics alternative page is a vendor claim, so read it as RB2B's view.

For other company-level options, read Lead Forensics alternatives and RB2B alternatives.